Bringing an Authentic Experience to a New Market: How to Approach Established Cultural Norms and Values
Creating an authentic experience in a new market where a specific set of traditions and cultural norms have already been established can be a challenge. In order to be authentic, brands must be able to bridge values in business and be able to pair strategies from one market to the next.
When entering an entirely new market, it is key for brands to stay true to themselves and to the system that they have perfected. Being real and consistent through messaging establishes a strong base to build upon with new consumers. However, in order to merge a concept with a new market, businesses must be open to change and transformation to fit with new customs and expectations.